adidas Alphaedge 4D

adidas Alphaedge 4D is about innovation. Carbon particles come together to change the game with an unparalleled amount of imagination, radical thinking and cutting-edge tech. Based on two decades of athlete data, graphics in the layouts are inspired by the material and its properties, as well as technical information to showcase the characteristics of the product.

Nick Cline, Creative Director / Donnie de Meijer, Creative Director / Julia Zeiml, Project Manager / Luca Cioni, Graphic Designer / Maria Giorgiani, Graphic Designer. Visit the website here.

︎Product Shoot — Bart Oomes

︎Visual Direction Graphics

︎Visual Direction Layouts