Mark

﹂2019

ADIDAS FUTURECRAFT.LOOP


Nick Cline, Creative Director / Julien Lauret, Operations Director / Anne Cote, Art Director / Angela Bac, Graphic Designer & Art Director / Luca Cioni, Graphic Designer / Samara Van der Valk, Project Manager / Owen Silverhood, Product Photographer / Kim Wolffensperger, Producer / Eleanor Fitzgerald, Producer

﹂In partnership with RESN and Sodium

Adidas Futurecraft.Loop is the first 100% recyclable high-performance shoe made from TPU. These shoes can be worn, grounded up and then melted back down into the raw material, eventually being turned into a pair of brand new shoes. 

This global product launch was a one-time, invite-only event in New York for a select group of 200 people from around the world. The event was the start of a journey as the first-ever generation of adidas’ groundbreaking product movement. It was celebrated in Brooklyn (NY) last april.