adidas Futurecraft.Loop Gen 2

In April 2019, Gen 1 was launched and put into beta testing by 200 creators from all over the world. After Gen 1 was worn down, creators sent the shoes back and adidas remade it into new parts for Gen 2.


Nick Cline, Creative Director / Angela Bac, Art Director / Luca Cioni, Graphic Designer / Samara Van der Valk, Project Manager / Owen Silverhood & Bart Oomes, Product Photographer / Kim Wolffensperger, Producer / Eleanor Fitzgerald, Producer

︎Product Shoot — Owen Silverhood

︎Product Shoot — Bart Oomes

︎ Visual Direction Graphics

︎Product Receival Shot

︎Jessie Zapo Shoot