Explorations that never got to see the light around the concept of Sustainability for adidas. As part of the brand purpose, these visuals approach the problem we, as a society, have with plastic and the environmental impact we cause by the way we consume, in this specific case, to our oceans. The brand is committed to using only recycled polyester in every product and on every application by 2024, establishing the first pillar of its sustainability strategy, generating products out of recycled plastic. These visuals showcase the current situation from a fresh but raw, transparent, honest, and real point of view as well as the positionment of the brand around the problem.
CGI assets are designed by the Builders Club
︎002 & 003 Explorations